We always start here. Brand Strategy defines our metrics for success, our goals, our competitors, and most importantly our people. Who are we talking to, what do they love, how do we communicate effectively to them. This is a deep dive on who the brand is, and who we want it to become.

Visual Identity is a natural second step. Here we transform everything we learned in Brand Strategy into visuals. This includes logo, colors, type, photography styles, copy styles and guidelines on how to use the brand in each space.